Y/Project

Y/Project is a Paris-based label known for its avant-garde approach to construction and gender-fluid silhouettes. The brand emphasizes architectural experimentation, deconstructing traditional garments to create versatile, modular pieces. Its ethos centers on subverting classic tailoring through conceptual design and unconventional proportions.

Yanuk

Yanuk is a premium denim brand characterized by a relaxed Los Angeles aesthetic. Its core ethos emphasizes the fusion of comfort and tailored silhouettes. The brand represents a subculture of casual luxury, prioritizing soft textures and ergonomic designs that cater to a modern, understated lifestyle.

YAS

Y.A.S, an acronym for Your Apparel & Style, is a Danish fashion brand characterized by a contemporary feminine aesthetic. It emphasizes craftsmanship through intricate prints, lace details, and tailored silhouettes. The brand represents a modern European subculture that values individual expression and versatile, functional everyday wear.

Yello

YELLO is a Japanese footwear brand specializing in high-heeled boots and sandals. Its aesthetic combines bold colors and textures with a focus on body positivity and inclusivity. The brand represents a modern evolution of Tokyo street style, emphasizing self-expression and confidence for diverse body types.

Yen G

Yen G is a London-based fashion label defined by its futuristic, cyber-punk aesthetic and roots in 1990s rave culture. The brand utilizes technical fabrics and neon palettes to create sculptural silhouettes. Its ethos emphasizes a high-tech, industrial vision of alternative clubwear and subcultural identity.

Yes I Am

Yes I Am is an Italian fashion label defined by a gender-neutral aesthetic and a minimalist design philosophy. The brand represents a subculture focused on inclusivity and identity, utilizing high-quality Italian craftsmanship to create versatile, essential garments that transcend traditional binary categories and seasonal trends.

Yoana Baraschi

Yoana Baraschi is a contemporary women’s fashion label characterized by a feminine, bohemian aesthetic. The brand emphasizes intricate embroidery, vintage-inspired prints, and artisanal craftsmanship. Its ethos centers on eclectic elegance, blending European heritage with modern silhouettes to represent a sophisticated, artistic subculture within the global ready-to-wear industry.

Yohji Yamamoto

Yohji Yamamoto is a Japanese avant-garde fashion house defined by oversized silhouettes, deconstructed tailoring, and a predominantly black palette. The brand represents an anti-fashion ethos, prioritizing the space between the body and fabric. It aligns with an intellectual subculture that values imperfection and timelessness.

Yoke

YOKE is a Japanese contemporary label characterized by a minimalist, unisex aesthetic. The brand emphasizes high-quality knitwear and architectural silhouettes. Its ethos centers on the concept of connection, bridging the gap between traditional craftsmanship and modern utility through refined materials and neutral color palettes.

Yoko Sakamoto

Yoko Sakamoto is a Japanese fashion label focused on artisanal, unisex clothing. The brand emphasizes a relaxed aesthetic rooted in functional daily wear. Its ethos centers on the tactile quality of materials and the integration of traditional craftsmanship into contemporary, oversized silhouettes that prioritize comfort and longevity.

Yonex

Yonex is a Japanese technical sportswear brand specializing in performance apparel for racket sports. Its aesthetic prioritizes functional utility, characterized by lightweight synthetic fabrics and ergonomic silhouettes. The brand represents a subculture of competitive athletics and technical precision within the global sporting community.

Yoshie Inaba

Yoshie Inaba is a Japanese luxury fashion brand characterized by understated elegance and refined tailoring. It represents a sophisticated aesthetic focused on high-quality natural textiles and timeless silhouettes. The brand embodies a mature, intellectual ethos, prioritizing comfort and functional grace over transient trends.

Yoshiokubo

Yoshiokubo is a Japanese label characterized by technical complexity and avant-garde construction. The brand merges high-fashion tailoring with streetwear influences, emphasizing intricate patterns and textile innovation. Its ethos centers on intellectual design that challenges traditional garment structures through a lens of modern urban subcultures.

Yosuke

Yosuke is a Japanese footwear brand specializing in alternative street fashion. Its aesthetic centers on exaggerated silhouettes, including platform boots, creepers, and heavy-duty sneakers. The brand represents Harajuku subcultures such as punk, gothic, and Visual Kei, emphasizing individual expression through bold, unconventional footwear designs.

Youcom

Youcom is a Brazilian fashion brand focused on urban youth apparel. Its aesthetic incorporates casual streetwear and denim, representing contemporary metropolitan subcultures. The brand provides trend-aligned clothing designed for self-expression, utilizing a minimalist yet versatile approach to modern wardrobe staples for young adults.

YOUHEE

YOUHEE is a South Korean contemporary fashion label characterized by a blend of sporty silhouettes and feminine streetwear. The brand represents the High-teen subculture, emphasizing a youthful, nostalgic aesthetic. Its ethos centers on self-expression through bold colors and versatile, body-conscious designs.

Young & Olsen

Young & Olsen The Drygoods Store is a Japanese label specializing in elevated American vintage aesthetics. The brand focuses on high-quality basics, leather goods, and denim. It represents a subculture centered on timeless utility and the meticulous reinterpretation of mid-century Western workwear and casual staples.

Younger Song

Younger Song is a Japanese streetwear brand characterized by oversized silhouettes and retro-inspired graphics. It draws heavily from 1990s and early 2000s youth subcultures. The brand emphasizes a relaxed, individualistic ethos, catering to a demographic that values vintage aesthetics within a modern urban context.

YOURTURN

YOURTURN is a Berlin-based streetwear brand characterized by an urban, youthful aesthetic. Its designs draw from skate culture and contemporary casual wear, emphasizing relaxed silhouettes and graphic elements. The brand represents a digital-native ethos, focusing on apparel for a demographic rooted in modern street subcultures.

Yse

Ysé is a French lingerie and swimwear brand characterized by a natural, minimalist aesthetic. It emphasizes delicate fabrics and designs without padding or underwire. The brand represents a subculture of effortless femininity, prioritizing comfort and the celebration of natural body shapes through refined, understated craftsmanship.

Yuko Higuchi

Yuko Higuchi is a Japanese brand centered on the surrealist illustrations of its namesake artist. The aesthetic blends Victorian elegance with dark fantasy, featuring anthropomorphic animals and intricate botanical motifs. It represents a whimsical yet macabre subculture within contemporary Japanese art and fashion.

Yume Yume

Yume Yume is an Amsterdam-based design collective specializing in unconventional footwear. The brand integrates Japanese traditionalism with futuristic, architectural silhouettes. Its aesthetic centers on vegan materials and artistic experimentation, representing a subculture that views fashion as functional sculpture rather than mere apparel.

Yumetenbo

Yumetenbo is a Japanese fashion retailer specializing in subculture aesthetics, including Gyaru, Lolita, and Jirai Kei. The brand produces feminine, decorative apparel through various sub-labels. It represents a digital-first approach to niche fashion, providing specific, coordinated visual identities associated with Japanese street style subcultures.

Yumin Ha

Yumin Ha is a fashion label characterized by avant-garde silhouettes and conceptual craftsmanship. The brand explores the intersection of sculptural form and human identity, drawing from the designer’s South Korean heritage and Antwerp-based training. Its ethos emphasizes experimental construction and the subversion of traditional garment structures.

Yuul Yie

Yuul Yie is a South Korean footwear brand characterized by architectural silhouettes and surrealist design elements. The label emphasizes geometric shapes and sculptural heels, reflecting a modern, avant-garde aesthetic. It represents a subculture of experimental minimalism that prioritizes structural innovation over traditional ornamentation.

Yuzefi

Yuzefi is a London-based fashion house known for its experimental approach to leather goods and ready-to-wear. The brand emphasizes architectural silhouettes and non-traditional construction techniques. Its aesthetic represents a minimalist yet bold subculture that prioritizes structural innovation and artisanal craftsmanship over conventional luxury tropes.

Yves Saint Laurent

Yves Saint Laurent is a French luxury fashion house known for its modern and provocative aesthetic. It represents a blend of high-fashion elegance and rebellious spirit. The brand's ethos emphasizes gender fluidity and the empowerment of women through structured, masculine-inspired silhouettes and sophisticated evening wear.

Yvmin

Yvmin is a Beijing-based conceptual jewelry brand that operates as a body laboratory. Its aesthetic blends sculptural art with wearable accessories, often utilizing liquid-like metals and anatomical motifs. The brand represents a subculture of experimental fashion that explores the boundaries between the human form and decorative objects.