Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

s.Oliver

s.Oliver is a German fashion house specializing in accessible, casual apparel for men, women, and children. Its core aesthetic emphasizes functional, everyday garments characterized by clean lines and versatile designs. The brand represents a pragmatic ethos focused on reliability and comfort within the mainstream European fashion landscape.

S.R. Studio. LA. CA.

S.R. STUDIO. LA. CA. is a fashion label founded by artist Sterling Ruby. The brand features a utilitarian aesthetic characterized by industrial textiles, bleach-treated fabrics, and heavy workwear silhouettes. It represents a synthesis of fine art and garment construction, emphasizing tactile experimentation and a punk-influenced, DIY ethos.

Sabina Musayev

Sabina Musayev is an Israeli fashion house characterized by a feminine, poetic aesthetic. The brand emphasizes decorative textiles, intricate pleating, and metallic finishes. Its ethos centers on blending traditional craftsmanship with contemporary silhouettes, catering to a subculture that values romanticism and modern evening wear.

Sabor A Calle

Sabor A Calle is a Colombian streetwear brand rooted in the urban culture of Medellín. Its aesthetic draws from graffiti, hip-hop, and local street life. The brand represents a raw, authentic ethos that prioritizes the lived experiences of the barrio over mainstream fashion trends.

Sabotage

Sabotage is a Singapore-based label specializing in military-inspired streetwear and bespoke sneaker customization. The brand integrates punk rock aesthetics with hand-painted camouflage patterns and DIY construction techniques. Its ethos emphasizes a "destroy to create" philosophy, representing a subculture rooted in skate, punk, and military surplus influences.

sacai

Sacai is a Japanese luxury fashion brand defined by its concept of hybridization. The aesthetic centers on the juxtaposition of contrasting textures and the deconstruction of classic silhouettes to create multifaceted garments. It represents a subculture of technical innovation and functional avant-garde design.

Sacoor Brothers

Sacoor Brothers is a Portuguese fashion house specializing in classic European tailoring and refined casual wear. Its aesthetic emphasizes timeless elegance and a preppy, sophisticated lifestyle. The brand represents an ethos of craftsmanship and personalized service, catering to a subculture that values traditional sartorial standards.

Sacra

Sacra is a Japanese womenswear label characterized by minimalist silhouettes and sophisticated textile choices. The brand emphasizes a refined, feminine aesthetic that balances contemporary trends with timeless design. Its ethos centers on the natural elegance of the wearer, avoiding overt ornamentation in favor of structural integrity.

Saint Alfred

Saint Alfred is a Chicago-based streetwear boutique and private label. Its core aesthetic emphasizes functional design and clean typography, rooted in global sneaker culture and urban utility. The brand represents a bridge between high-end sportswear and local subcultures, maintaining a minimalist yet culturally resonant ethos.

Saint James

SAINT JAMES is a French heritage brand specializing in nautical-inspired knitwear and the iconic Breton striped shirt. Its aesthetic centers on utilitarian durability and timeless maritime style. The brand represents a subculture of coastal craftsmanship and traditional European workwear, emphasizing high-quality wool and cotton construction.

Saint Laurent

Saint Laurent is a French luxury fashion house defined by a rock-and-roll aesthetic and modern Parisian elegance. It represents a subculture of rebellious youth and sophisticated minimalism. The brand emphasizes sharp tailoring, leather textures, and a dark, monochromatic palette to convey an edgy ethos.

Saint Michael

Saint Michael is a Japanese streetwear brand characterized by a vintage-inspired aesthetic and religious iconography. The label emphasizes a distressed, worn-in look achieved through specialized manufacturing processes. Its ethos centers on spiritual themes and the subculture of high-end, artisanal graphic apparel.

Saint Mxxxxxx

Saint Mxxxxxx is a Japanese streetwear label defined by a vintage-inspired aesthetic and religious iconography. The brand emphasizes meticulous distressing techniques and high-quality construction to replicate the feel of aged garments. Its ethos centers on a fusion of counterculture graphics and traditional craftsmanship.

Saint Studio

Saint Studio is a Brazilian fashion label characterized by minimalist, genderless designs and architectural silhouettes. The brand represents a contemporary shift toward slow fashion and functional simplicity. Its aesthetic prioritizes neutral palettes and clean lines, catering to a subculture that values timelessness over seasonal trends.

Saison de Papillon

SAISON DE PAPILLON is a Japanese apparel brand specializing in feminine office-casual attire. Its aesthetic emphasizes structured knitwear and silhouettes designed to enhance the wearer's figure. The brand represents a modern interpretation of the 'mote-kei' subculture, focusing on elegance, approachability, and refined daily wear.

Saks Fifth Avenue

Saks Fifth Avenue is a luxury retail brand characterized by high-end designer curation and sophisticated elegance. Its aesthetic emphasizes classic tailoring and contemporary luxury. The brand represents an ethos of urban prestige, serving a subculture of consumers focused on exclusive fashion and refined lifestyle products.

Salehe Bembury

Salehe Bembury is an independent design label focused on organic textures and nature-inspired motifs. The aesthetic emphasizes tactile surfaces, specifically the signature fingerprint pattern, and utilitarian functionality. It represents a fusion of outdoor exploration subcultures and contemporary streetwear through a focus on ergonomic, biomorphic design principles.

Sally Scott

Sally Scott is a Japanese fashion brand characterized by a whimsical, natural aesthetic. It emphasizes high-quality textiles, vintage-inspired silhouettes, and intricate patterns. The brand represents a quiet, intellectual ethos often associated with the Mori Girl subculture, prioritizing comfort and personal storytelling through garment design.

Salomon

Salomon is a French manufacturer specializing in technical outdoor equipment and footwear. Its aesthetic prioritizes functional performance, durability, and utilitarian design. The brand represents a subculture rooted in alpine sports and trail running, emphasizing a technical ethos that bridges rugged mountain utility with contemporary urban fashion.

Salsa Jeans

Salsa Jeans is a Portuguese denim brand specializing in technical garment construction. Its aesthetic centers on functional, body-conscious silhouettes that emphasize fit and comfort. The brand represents a subculture of technical craftsmanship, prioritizing the engineering of denim to accommodate diverse body shapes through innovative tailoring techniques.

Saltrock

Saltrock is a British surfwear brand characterized by a coastal aesthetic and casual functional design. It represents the UK surfing subculture, emphasizing an ethos of outdoor adventure and community. The brand focuses on graphic apparel, including t-shirts and hoodies, tailored for a lifestyle centered around the ocean.

Salty Crew

Salty Crew is an apparel brand centered on the waterman lifestyle, encompassing surfing, fishing, diving, and sailing. Its aesthetic prioritizes functional utility and maritime imagery. The brand represents a subculture of ocean enthusiasts who seek isolation and adventure within marine environments, emphasizing a rugged, sea-focused ethos.

Salvaje Indumentary

Salvaje Indumentaria is an Argentine streetwear brand defined by oversized silhouettes, bold graphic prints, and industrial aesthetics. It represents the urban subculture of Buenos Aires, emphasizing a DIY ethos and a raw visual language rooted in contemporary youth movements and the underground rap scene.

Sam Edelman

Sam Edelman is an American footwear brand characterized by a contemporary, trend-driven aesthetic. It emphasizes functional design through classic silhouettes updated with modern embellishments. The brand represents a lifestyle of practical sophistication, focusing on versatile footwear intended for a broad range of social and professional environments.

Samansa Mos2

Samansa Mos2 is a Japanese apparel brand characterized by its natural and mori girl aesthetic. It emphasizes relaxed silhouettes, vintage-inspired details, and the use of organic materials like linen and cotton. The brand represents a lifestyle focused on comfort, simplicity, and a connection to nature.

Samo Ondoh

Samo Ondoh is a Seoul-based contemporary accessory brand specializing in minimalist, architectural handbags. The label emphasizes a quirky yet functional aesthetic, utilizing vegan materials to create structured silhouettes. It represents a subculture of modern Korean minimalism, focusing on the concept of shared emotional temperatures between designers and consumers.

Samsøe Samsøe

Samsøe Samsøe is a Copenhagen-based fashion house defined by a minimalist Scandinavian aesthetic. The brand emphasizes functional utility and contemporary silhouettes, drawing inspiration from Nordic street style. Its ethos centers on democratic design, blending traditional tailoring with modern streetwear influences to represent a versatile urban subculture.

Samuel de Saboia x Zara

Samuel de Saboia x Zara is a collaborative collection merging contemporary Brazilian visual art with global retail apparel. The aesthetic features vibrant expressionism, bold color palettes, and symbolic motifs. It represents a fusion of Afro-diasporic identity and modern streetwear, emphasizing artistic storytelling through wearable garments.

Samuel Zelig

Samuel Zelig is a Los Angeles-based label specializing in elevated workwear and artisanal basics. The brand integrates mid-century silhouettes with intricate, original embroidery inspired by folk art and vintage illustrations. Its aesthetic emphasizes craftsmanship and garment-dyeing, representing a subculture focused on slow fashion and artistic utility.

Samurai

Samurai is a Japanese heritage brand specializing in heavyweight raw denim. Its aesthetic blends mid-century American workwear with traditional Japanese motifs. The brand represents the raw denim subculture, emphasizing durability, artisanal craftsmanship, and the evolution of fabric through long-term wear and natural fading.

Samurai Jeans

Samurai Jeans is a Japanese heritage label specializing in heavyweight selvedge denim. The brand emphasizes a rugged aesthetic rooted in traditional craftsmanship and historical Japanese motifs. Its ethos centers on the evolution of fabric through wear, catering to a subculture focused on high-contrast fading and artisanal construction.

San Marina

San Marina is a French footwear brand characterized by a Mediterranean-inspired aesthetic. It focuses on leather craftsmanship and vibrant color palettes. The brand represents a middle-market urban ethos, prioritizing accessible style and seasonal trends for a broad consumer base seeking versatile, contemporary shoe designs.

San Saru

San Saru is a Spanish jewelry brand specializing in sterling silver pieces with a boho-chic aesthetic. It represents a free-spirited subculture, drawing inspiration from global travels and ethnic motifs. The brand emphasizes ethical craftsmanship and a connection to nature through minimalist and intricate handmade designs.

San-X

San-X is a Japanese character design company that produces lifestyle and apparel goods. Its core aesthetic emphasizes "kawaii" minimalism and "iyashikei," or healing themes. The brand represents a subculture centered on emotional comfort and soft, anthropomorphic imagery, prioritizing simplicity and gentle visual narratives.

Sanctus

Sanctus is a London-based independent fashion label specializing in dark, occult-inspired apparel. The brand emphasizes ethical production and slow fashion principles. Its aesthetic draws from gothic subcultures, featuring intricate silhouettes and symbolic motifs. The ethos focuses on craftsmanship and the rejection of mass-market manufacturing cycles.

Sandro

Sandro is a Parisian fashion house characterized by a refined, contemporary aesthetic. The brand emphasizes clean tailoring, versatile silhouettes, and a balance between masculine and feminine elements. Its ethos centers on a sophisticated urban lifestyle, blending traditional French elegance with modern, minimalist design principles for a global audience.

Sandy Liang

Sandy Liang is a New York-based fashion label characterized by a blend of downtown nostalgia and feminine utility. The brand integrates elements of 1990s streetwear with traditional Chinese influences. Its aesthetic represents a subculture of urban youth who prioritize playful, functional garments like oversized fleece and ballet-inspired silhouettes.

SANSAN GEAR

SANSAN GEAR is a South Korean technical streetwear label defined by a utilitarian and futuristic aesthetic. The brand integrates outdoor performance elements with urban silhouettes, representing a subculture focused on functional design. Its ethos emphasizes modularity and technical fabrics within a contemporary metropolitan framework.

Sansha

Sansha is a specialized dancewear brand focused on technical performance apparel and footwear. Its aesthetic prioritizes functionality and anatomical precision for professional dancers. The brand represents the global ballet and contemporary dance subcultures, emphasizing durability and the rigorous physical demands of classical training and stage performance.

Santa Cruz

Santa Cruz is a California-based brand rooted in skateboarding and surf culture. Its aesthetic features bold graphic illustrations, vibrant colors, and the iconic Screaming Hand logo. The brand represents a rebellious, DIY ethos central to the global skate subculture and street fashion movements.

Santa Lolla

Santa Lolla is a Brazilian footwear and accessories brand characterized by a modern, urban aesthetic. It focuses on trend-driven designs that cater to a contemporary female demographic. The brand represents a fast-fashion ethos, prioritizing rapid production cycles and diverse collections that reflect global runway influences.

Santoni

Santoni is an Italian luxury footwear house specializing in artisanal leather goods. Its aesthetic emphasizes traditional craftsmanship, hand-painted patinas, and classic silhouettes. The brand represents a subculture of refined elegance and a commitment to the 'Made in Italy' ethos of quality and heritage.

Sanyo Yamacho

Sanyo Yamacho is a Japanese luxury footwear brand specializing in Goodyear-welted dress shoes. Its aesthetic emphasizes traditional craftsmanship and classic silhouettes, representing a subculture of artisanal appreciation. The brand's ethos centers on the fusion of Western shoemaking techniques with Japanese precision and anatomical considerations for fit.

Sappun

Sappun is a South Korean footwear brand specializing in minimalist and feminine designs. The brand emphasizes a clean aesthetic characterized by a diverse color palette and versatile silhouettes. It represents the contemporary daily look subculture, prioritizing functional elegance and accessibility within the modern East Asian fashion landscape.

Sarenza

Sarenza is a French footwear and accessories brand characterized by a contemporary urban aesthetic. It emphasizes accessible European style and versatile designs. The brand represents a modern consumer ethos focused on variety and convenience within the digital retail landscape, catering to diverse stylistic preferences.

Sasquatch Fabrix

Sasquatchfabrix. is a Japanese label that blends traditional Eastern craftsmanship with contemporary Western streetwear and skate culture. Its aesthetic features avant-garde silhouettes, technical fabrics, and heritage motifs. The brand represents a subcultural synthesis, prioritizing artistic expression and historical reinterpretation over mainstream fashion trends.

Sass & Bide

Sass & Bide is an Australian designer label characterized by a bohemian and eclectic aesthetic. The brand emphasizes bold silhouettes, intricate hand-embellishments, and graphic prints. Its ethos centers on a free-spirited, individualistic subculture, blending high-fashion tailoring with a rebellious, street-inspired sensibility.

Satinato

Satinato is a private label brand under the Brazilian retailer Lojas Renner. It specializes in footwear and accessories, emphasizing contemporary designs and versatile aesthetics. The brand represents a mainstream fashion ethos, focusing on accessibility and trend-driven products for a diverse urban consumer base.

Satisfy

Satisfy is a Paris-based performance brand focused on the subculture of running. Its aesthetic combines technical functionality with a punk-inspired, distressed visual language. The brand emphasizes the psychological experience of the runner's high, prioritizing sensory comfort and high-end fabrications over traditional athletic marketing tropes.

Satur

SATUR is a South Korean contemporary fashion brand centered on the concept of a relaxed Saturday. Its aesthetic emphasizes comfortable silhouettes, high-quality fabrics, and a casual yet refined sensibility. The brand represents a subculture focused on leisure, balance, and the elevation of daily essentials.

Saucony

Saucony is an American footwear brand specializing in performance running shoes and retro-athletic sneakers. Its aesthetic emphasizes technical functionality and heritage silhouettes. The brand represents a subculture of dedicated distance runners and sneaker enthusiasts who value biomechanical engineering and archival design over transient trends.

Saulo Cesar

Saulo Cesar is a Brazilian fashion brand characterized by an avant-garde and artisanal aesthetic. The label emphasizes deconstructed silhouettes, raw textures, and hand-finished details. Its ethos centers on slow fashion and experimental craftsmanship, representing a subculture focused on individual expression and material exploration.

Savage X Fenty

Savage X Fenty is a lingerie and apparel brand that emphasizes body positivity and inclusivity. Its aesthetic combines bold, modern designs with diverse sizing and skin-tone-matching shades. The brand represents a subculture of self-expression and confidence, prioritizing accessibility for all body types and gender identities.

Sawary

Sawary is a Brazilian apparel brand specializing in denim production. Its core aesthetic focuses on body-conscious silhouettes, specifically popularized through its push-up technology. The brand operates within the mass-market sector of Brazilian street fashion, prioritizing functional design and accessible casual wear for a broad demographic.

Saysky

Saysky is a Danish performance running brand characterized by an urban, contemporary aesthetic. It integrates technical functionality with streetwear-inspired designs, such as bold prints and muted tones. The brand represents a subculture of urban runners who prioritize a balance between athletic performance and casual style.

Scala

Scala is an American fashion house specializing in evening wear and formal gowns. Its aesthetic centers on intricate hand-beading, sequins, and classic silhouettes. The brand represents a traditional glamour ethos, catering to formal events, pageantry, and red-carpet subcultures through detailed craftsmanship and structured designs.

Scalpers

Scalpers is a Spanish fashion house characterized by a contemporary preppy aesthetic. The brand integrates classic tailoring with a rebellious ethos, symbolized by its skull and crossbones logo. It represents a modern urban subculture that balances traditional European elegance with casual, non-conformist elements in menswear and womenswear.

Scarf Me

Scarf Me is a Brazilian luxury accessories brand specializing in high-definition digitally printed scarves and shawls. Its aesthetic centers on vibrant, intricate patterns applied to premium fabrics like silk. The brand represents a fusion of traditional textile craftsmanship with modern digital printing technology and contemporary design.

Scarosso

Scarosso is an Italian footwear brand specializing in handcrafted leather shoes and boots. Its aesthetic centers on classic silhouettes and traditional craftsmanship. The brand represents a modern interpretation of the Italian sartorial tradition, emphasizing artisanal quality and timeless design within the contemporary luxury landscape.

Scarpa

Scarpa is an Italian footwear brand specializing in high-performance mountain gear. Its aesthetic prioritizes technical functionality and durability for extreme environments. The brand represents the mountaineering and climbing subcultures, emphasizing a commitment to craftsmanship, safety, and innovation in rugged terrain footwear.

Schiaparelli

Schiaparelli is a high-fashion house defined by Surrealist art and avant-garde design. Its core aesthetic utilizes trompe-l'œil techniques, anatomical motifs, and bold sculptural forms. The brand represents a subculture of intellectual eccentricity, prioritizing artistic expression and provocative silhouettes over conventional garment construction.

Schott NYC

Schott NYC is an American clothing manufacturer specializing in leather jackets and outerwear. The brand represents a rugged, utilitarian aesthetic rooted in motorcycle culture and military heritage. Its ethos emphasizes durability and functional design, serving as a symbol of rebellion and classic Americana within various subcultures.

Schuh

Schuh is a British footwear retailer specializing in diverse, youth-oriented styles. Its aesthetic encompasses streetwear, alternative fashion, and mainstream athletic trends. The brand represents a subculture of inclusivity and individual expression, maintaining an ethos centered on accessibility and a broad selection of third-party and house-label products.

Schutz

Schutz is a Brazilian footwear brand characterized by bold, fashion-forward designs and high-heeled silhouettes. Its aesthetic emphasizes edgy sophistication and contemporary trends, catering to a global audience seeking statement accessories. The brand represents a fusion of high-fashion luxury and accessible, trend-driven craftsmanship.

Scoop

Scoop is a contemporary fashion brand defined by a curated aesthetic that blends high-end apparel with casual staples. It utilizes a "closet-style" organization method, emphasizing color and trend over individual labels. The brand represents an urban, trend-focused ethos, catering to consumers seeking a versatile and cohesive wardrobe.

Scotch & Soda

Scotch & Soda is an Amsterdam-based apparel brand characterized by an eclectic, bohemian aesthetic. It integrates vintage styles with contemporary patterns and textures. The brand represents a free-spirited ethos, emphasizing individuality and detailed craftsmanship through its diverse collections of menswear, womenswear, and accessories.

Scotch Grain

Scotch Grain is a Japanese footwear brand specializing in Goodyear welted dress shoes. Its aesthetic emphasizes traditional European silhouettes constructed with high-grade leathers. The brand represents a subculture of artisanal craftsmanship and longevity, prioritizing the durability and repairability of classic men's footwear through meticulous manufacturing processes.

Scuffers

Scuffers is a Madrid-based streetwear label characterized by oversized silhouettes and minimalist graphic design. The brand represents a contemporary urban subculture focused on comfort and understated aesthetics. Its ethos centers on high-quality basics that blend functional sportswear elements with a modern, relaxed European street style.

Sculptor

Sculptor is a Seoul-based streetwear brand that emphasizes a vintage-inspired, casual aesthetic. It represents a youth-centric subculture through its focus on diverse silhouettes and gender-neutral designs. The brand's ethos centers on creating timeless yet contemporary garments that prioritize individual expression within urban environments.

Scuola del Cuoio

Scuola del Cuoio is a Florentine institution specializing in traditional leather craftsmanship. Its aesthetic emphasizes high-quality materials and artisanal hand-tooling techniques. The brand represents a subculture of heritage preservation, prioritizing manual skill and the historical continuity of Italian leatherworking traditions within a monastic setting.

scye

Scye is a Japanese label centered on traditional British tailoring and high-level pattern construction. The brand emphasizes structural integrity and functional design over fleeting trends. Its aesthetic merges classic menswear silhouettes with contemporary Japanese craftsmanship, representing a subculture of meticulous garment engineering and technical precision.

Sea New York

Sea New York is a contemporary label characterized by a feminine, vintage-inspired aesthetic. The brand integrates bohemian elements with utilitarian silhouettes, emphasizing intricate lace, embroidery, and patchwork. It represents a subculture of effortless, romantic dressing that prioritizes artisanal craftsmanship and a relaxed, downtown New York sensibility.

Sea Room Lynn

SeaRoomlynn is a Japanese apparel brand centered on an urban beach aesthetic. It blends relaxed coastal elements with contemporary city fashion. The brand represents a subculture of natural femininity, prioritizing comfort and organic textures to reflect a lifestyle harmonizing seaside environments with metropolitan living.

Sean John

Sean John is a lifestyle brand rooted in urban streetwear and hip-hop culture. Its core aesthetic blends luxury sportswear with oversized silhouettes and bold branding. The brand represents an ethos of aspiration and entrepreneurial success, bridging the gap between street-level fashion and high-end retail environments.

Sean Wotherspoon

Sean Wotherspoon is a designer brand characterized by vintage-inspired aesthetics, vibrant color palettes, and sustainable materials. It represents the intersection of 1980s and 90s sportswear, thrift culture, and eco-conscious manufacturing. The ethos emphasizes corduroy textures, vegan construction, and a DIY approach to contemporary streetwear.

Seasalt Cornwall

Seasalt Cornwall is a British clothing brand defined by a coastal aesthetic and maritime heritage. Its designs emphasize natural fabrics and hand-drawn artistic prints. The brand represents a creative, outdoor-oriented subculture rooted in the Cornish landscape and a commitment to sustainable manufacturing practices.

Sebago

Sebago is an American footwear brand specializing in hand-sewn nautical and casual shoes. Its aesthetic centers on New England coastal heritage and traditional craftsmanship. The brand represents the Ivy League subculture and a functional, maritime ethos rooted in durability and timeless utility.

Second Female

Second Female is a Copenhagen-based fashion house characterized by a Scandinavian aesthetic blended with contemporary feminine silhouettes. The brand emphasizes clean lines, hand-drawn prints, and functional elegance. Its ethos centers on a modern, sophisticated wardrobe that balances classic tailoring with soft, fluid textures for a refined daily look.

Secret Honey

Secret Honey is a Japanese apparel brand specializing in feminine, romantic aesthetics. It represents the "girly" and "Ryousangata" subcultures, characterized by ruffles, lace, and decorative bows. The brand emphasizes a youthful, storybook-inspired ethos, blending contemporary street fashion with vintage-inspired silhouettes and delicate detailing.

Sedan All-purpose

Sedan All-purpose is a Japanese label specializing in elevated daily wear inspired by 1990s American casual culture. The brand emphasizes a relaxed "City Boy" aesthetic, blending traditional Ivy League styles with functional outdoor and workwear elements to create versatile, utilitarian garments for modern urban environments.

SEE SEE

SEE SEE is a Japanese lifestyle brand founded in Shizuoka. It merges traditional craftsmanship, specifically kokeshi doll artistry, with contemporary streetwear aesthetics. The brand represents a subculture where artisanal heritage intersects with skate and urban fashion, emphasizing a minimalist yet playful design ethos.

Seiko

Seiko is a Japanese horological brand defined by functional precision and technical innovation. Its aesthetic ranges from utilitarian tool watches to refined dress pieces. The brand represents a culture of reliability and craftsmanship, emphasizing vertical integration and the democratization of high-quality timekeeping for a global audience.

sela

Sela is a Russian mass-market fashion brand specializing in casual apparel for women, men, and children. Its aesthetic emphasizes functional, everyday wear with a focus on comfort and simplicity. The brand represents a mainstream lifestyle ethos centered on family-oriented utility and accessible modern design.

Select MOCA

Select MOCA is a Japanese fashion label specializing in minimalist, contemporary womenswear. Its aesthetic emphasizes oversized silhouettes, neutral color palettes, and layered textures. The brand represents a modern "natural mode" subculture, prioritizing effortless sophistication and functional design within the context of urban Japanese street style.

Selected

Selected is a Danish fashion brand characterized by Scandinavian minimalism and contemporary tailoring. It emphasizes clean lines and material choice across its menswear and womenswear lines. The brand represents a modern European aesthetic that balances classic silhouettes with current trends for a minimalist, understated look.

Selfmade

Selfmade is an Italian streetwear label founded by Gianfranco Villegas. The brand combines high-end craftsmanship with a DIY aesthetic rooted in hip-hop and youth subcultures. Its designs frequently explore themes of personal identity and cultural heritage through intricate embroidery and relaxed silhouettes.

Sellenatela

Sellenatela is a Japanese footwear brand characterized by a minimalist yet sculptural aesthetic. The label emphasizes the intersection of comfort and avant-garde design, catering to a subculture that values artisanal craftsmanship. Its ethos centers on the liberation of the wearer through functional, sophisticated silhouettes.

Semir

Semir is a Chinese apparel brand that produces casual clothing. Its aesthetic emphasizes functional, contemporary designs influenced by global streetwear. The brand represents a youth-oriented ethos focused on comfort and accessibility. It provides standardized apparel options for a broad segment of the domestic population.

SER.O.YA

SER.O.YA is a New York-based contemporary fashion brand characterized by a gender-neutral aesthetic. Its core ethos emphasizes inclusivity and individual expression through relaxed silhouettes. The brand represents a subculture of fluid identity, utilizing materials like silk, distressed denim, and soft knits to create versatile, non-binary apparel.

Serge Blanco

Serge Blanco is a French menswear brand rooted in the aesthetic of rugby culture. It emphasizes a casual yet structured style, blending athletic heritage with everyday functionality. The brand represents a lifestyle centered on the values of team spirit, endurance, and traditional European sportswear.

Sergio Rossi

Sergio Rossi is an Italian luxury footwear house defined by architectural silhouettes and artisanal craftsmanship. The brand represents a sophisticated aesthetic rooted in traditional shoemaking techniques. Its ethos emphasizes feminine elegance and structural precision, catering to a demographic that values refined, high-quality Italian leather goods and timeless design.

Sergio Tacchini

Sergio Tacchini is an Italian heritage sportswear brand defined by a refined tennis aesthetic. It emphasizes bold color-blocking and geometric patterns. The label represents a fusion of athletic performance and European street style, maintaining a significant presence within the UK casuals subculture and global hip-hop fashion.

Service Works

Service Works is a London-based label specializing in workwear inspired by traditional kitchen uniforms. The brand focuses on functional silhouettes, primarily elasticated chef trousers, constructed from heavy-duty organic fabrics. Its aesthetic bridges the gap between professional hospitality attire and contemporary skateboarding subculture.

Settefili Cashmere

Settefili Cashmere is an Italian knitwear label specializing in high-end artisanal garments. Its aesthetic emphasizes classic silhouettes, intricate textures, and premium natural fibers. The brand represents a subculture of understated luxury, prioritizing traditional craftsmanship and small-scale production over mass-market trends and overt branding.

Seven Seven

Seven Seven is a Colombian apparel brand specializing in urban, contemporary fashion for young adults. Its aesthetic emphasizes versatility and self-expression through eclectic prints and modern silhouettes. The brand represents a youth-centric subculture that values accessibility and the integration of global trends into local street style.

Seventh

Seventh is a London-based fashion label centered on minimalist essentialism. The brand emphasizes architectural silhouettes, neutral color palettes, and high-quality textiles. It represents a subculture of understated luxury, prioritizing form and material integrity over visible branding or transient trends to create a cohesive, modular wardrobe.

Seventh Store

Seventh is a London-based fashion label specializing in minimalist luxury essentials. Its aesthetic emphasizes architectural silhouettes, heavyweight textiles, and a monochromatic palette. The brand represents a subculture focused on functional uniforms and understated design, prioritizing structural integrity and fabric quality over visible logos or branding.

Sexy In Shape

Sexy In Shape is a Brazilian intimate apparel brand specializing in minimalist lingerie and loungewear. Its aesthetic prioritizes comfort and natural silhouettes through the use of soft fabrics and wireless designs. The brand represents a shift toward body-positive fashion, emphasizing functional elegance over traditional restrictive undergarments.

Sfera

Sfera is a Spanish fashion brand characterized by contemporary, minimalist designs and versatile silhouettes. It emphasizes clean lines and functional elegance, catering to a broad demographic seeking modern aesthetics. The brand represents a mainstream ethos of accessible style, focusing on current trends within a structured, urban framework.

Shaggie

Shaggie is a Japanese fashion label rooted in the contemporary evolution of Gyaru subculture. Its aesthetic emphasizes oversized silhouettes, vintage-inspired textures, and street-style elements. The brand represents a fusion of traditional Japanese youth trends with global urban influences, prioritizing self-expression through bold, eclectic garments.