Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Salty Crew

Salty Crew is an apparel brand centered on the waterman lifestyle, encompassing surfing, fishing, diving, and sailing. Its aesthetic prioritizes functional utility and maritime imagery. The brand represents a subculture of ocean enthusiasts who seek isolation and adventure within marine environments, emphasizing a rugged, sea-focused ethos.

History

Founded in 2014 in San Diego by Jared Lane, Milo Myers, and professional surfer CJ Hobgood, Salty Crew emerged to address a perceived void in the surf industry. It integrated fishing culture into the traditional board sports market. In 2017, the brand entered a global licensing and distribution agreement with Globe International. This partnership facilitated international expansion, establishing the brand as a significant entity in the crossover between performance outdoor gear and lifestyle apparel.
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