Lekondo'sOntology of Fashion Brands

2115 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Sandro

Sandro is a Parisian fashion house characterized by a refined, contemporary aesthetic. The brand emphasizes clean tailoring, versatile silhouettes, and a balance between masculine and feminine elements. Its ethos centers on a sophisticated urban lifestyle, blending traditional French elegance with modern, minimalist design principles for a global audience.

Fashion History

Evelyne Chetrite founded Sandro in 1984, opening her first boutique on Rue Vieille du Temple in Paris. The brand initially focused on womenswear before expanding into menswear under Ilan Chetrite in 2008. Sandro played a significant role in defining the contemporary Parisian look within the global market. It became a cornerstone of the SMCP group, contributing to the international proliferation of French ready-to-wear aesthetics during the late twentieth and early twenty-first centuries.

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