Lekondo'sOntology of Fashion Brands

2116 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Saint Laurent

Saint Laurent is a French luxury fashion house defined by a rock-and-roll aesthetic and modern Parisian elegance. It represents a subculture of rebellious youth and sophisticated minimalism. The brand emphasizes sharp tailoring, leather textures, and a dark, monochromatic palette to convey an edgy ethos.

Fashion History

Founded in 1961 by Yves Saint Laurent and Pierre Bergé, the house revolutionized fashion by introducing the Rive Gauche ready-to-wear line in 1966. It challenged gender norms through the creation of the Le Smoking tuxedo for women. The brand shifted the industry focus from haute couture to accessible luxury. Its history is marked by the democratization of style and the integration of art into high fashion.

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Saint Laurent Eyewearline
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