Lekondo'sOntology of Fashion Brands

2114 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Saint James

SAINT JAMES is a French heritage brand specializing in nautical-inspired knitwear and the iconic Breton striped shirt. Its aesthetic centers on utilitarian durability and timeless maritime style. The brand represents a subculture of coastal craftsmanship and traditional European workwear, emphasizing high-quality wool and cotton construction.

Fashion History

Founded in 1889 in the Normandy village of Saint-James, the company began as a spinning mill producing wool for local fishermen. The brand's signature striped jersey gained cultural significance after the French Navy adopted the pattern as official uniform in 1858. During the twentieth century, SAINT JAMES transitioned into high fashion when Coco Chanel popularized the marinière. It remains a symbol of French regional identity and a foundational element of modern casual attire.

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