Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

Yuko Higuchi

Yuko Higuchi is a Japanese brand centered on the surrealist illustrations of its namesake artist. The aesthetic blends Victorian elegance with dark fantasy, featuring anthropomorphic animals and intricate botanical motifs. It represents a whimsical yet macabre subculture within contemporary Japanese art and fashion.

History

Founded by Tokyo-based artist Yuko Higuchi, the brand emerged from her distinct illustrative style characterized by detailed line work. It gained global prominence through multiple collaborations with the Italian luxury house Gucci, beginning in 2018. These partnerships integrated her surrealist imagery into high-fashion collections, bridging the gap between fine art illustration and luxury apparel. The brand remains culturally significant for its influence on the dark kawaii aesthetic in modern Japanese design.
Download on the App StoreGet it on Google Play