Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Yvmin

Yvmin is a Beijing-based conceptual jewelry brand that operates as a body laboratory. Its aesthetic blends sculptural art with wearable accessories, often utilizing liquid-like metals and anatomical motifs. The brand represents a subculture of experimental fashion that explores the boundaries between the human form and decorative objects.

History

Founded in 2012 by Li Xiaoyu and Zhang Xiaoyu, Yvmin emerged from the Central Academy of Fine Arts in Beijing. The brand gained international recognition for its avant-garde approach to accessory design, notably through collaborations with labels like Shushu/Tong. It occupies a significant role in the contemporary Chinese independent designer movement. Its work is characterized by a transition from traditional jewelry making to a more conceptual, art-focused exploration of body ornamentation and prosthetic-inspired aesthetics.
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