Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Yves Saint Laurent

5.04 reviews

Yves Saint Laurent is a French luxury fashion house known for its modern and provocative aesthetic. It represents a blend of high-fashion elegance and rebellious spirit. The brand's ethos emphasizes gender fluidity and the empowerment of women through structured, masculine-inspired silhouettes and sophisticated evening wear.

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  • clararoblesSep 2026

  • tee4332Sep 2026

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History

Founded in 1961 by Yves Saint Laurent and Pierre Bergé, the house revolutionized twentieth-century fashion. It introduced the 'Le Smoking' tuxedo for women in 1966, challenging traditional gender norms in dress. The brand was also a pioneer in the democratization of fashion through its Rive Gauche ready-to-wear line. Its historical significance lies in bridging the gap between haute couture and the emerging youth culture of the 1960s.
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