Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Yes I Am

Yes I Am is an Italian fashion label defined by a gender-neutral aesthetic and a minimalist design philosophy. The brand represents a subculture focused on inclusivity and identity, utilizing high-quality Italian craftsmanship to create versatile, essential garments that transcend traditional binary categories and seasonal trends.

History

Founded in 2013 by Romy Calzado and her creative partners, the brand emerged from the Italian streetwear scene with a focus on the 'No Gender' movement. It gained recognition for its commitment to local production and its rejection of conventional fashion cycles. Historically, the label contributed to the shift toward fluid identity in European apparel, positioning itself as a precursor to the widespread adoption of unisex collections in contemporary high-end streetwear.
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