Lekondo'sOntology of Fashion Brands

2113 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

Yuul Yie

Yuul Yie is a South Korean footwear brand characterized by architectural silhouettes and surrealist design elements. The label emphasizes geometric shapes and sculptural heels, reflecting a modern, avant-garde aesthetic. It represents a subculture of experimental minimalism that prioritizes structural innovation over traditional ornamentation.

Fashion History

Sunyuul Yie established the brand in Seoul in 2010. It gained international prominence during the mid-2010s as South Korean fashion expanded into global markets. The brand is recognized for its contribution to the contemporary footwear category, specifically through the use of custom-made hardware and distinct heel shapes. Its presence in major global retailers marked a shift in the accessibility of high-concept, independent Korean design within the international luxury landscape.

Download on the App StoreGet it on Google Play