Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Robin Ruth

Robin Ruth is an international lifestyle brand specializing in urban souvenir fashion. Its core aesthetic centers on city-branded apparel and accessories, including bags, hats, and scarves. The brand represents a global travel subculture, emphasizing accessible, location-specific merchandise that serves as functional mementos for tourists.

Robinmay

Robinmay is a Taiwanese fashion label specializing in contemporary handbags and accessories. The brand emphasizes a minimalist aesthetic characterized by clean silhouettes and functional hardware. It represents a modern urban ethos, catering to a subculture that prioritizes versatile, everyday elegance within the accessible luxury segment.

Rocawear

Rocawear is an American lifestyle brand rooted in hip-hop culture. Its core aesthetic features urban streetwear, including denim, outerwear, and graphic apparel. The brand represents the ethos of street-level ambition and the global expansion of hip-hop subculture into mainstream fashion.

Rock Revival

Rock Revival is a Los Angeles-based apparel brand specializing in premium denim. Its aesthetic centers on rock and roll culture, characterized by heavy distressing, intricate embroidery, and signature fleur-de-lis hardware. The brand represents a rebellious ethos rooted in the music-driven subcultures of the early twenty-first century.

RockBros

RockBros is a manufacturer specializing in cycling apparel and equipment. Its core aesthetic is rooted in functionalism and technical performance. The brand represents the utilitarian subculture of global cycling, emphasizing durability and practical design. Its ethos focuses on providing functional equipment for cyclists and commuters.

Rockfish

Rockfish Weatherwear is a British-inspired footwear and apparel brand specializing in functional outdoor gear and heritage aesthetics. It represents a fusion of traditional country attire and contemporary urban style. The brand emphasizes durability and weather resistance, and is associated with subcultures that value both utility and classic European design.

Rockfish Weatherwear

Rockfish Weatherwear is a British heritage brand specializing in functional outdoor apparel and footwear. Its core aesthetic emphasizes classic country styling adapted for modern urban environments. The brand represents a subculture of practical elegance, prioritizing weather resistance and durability within a traditional British lifestyle ethos.

Rockstar Original

Rockstar Original is an American streetwear brand defined by a rebellious, urban aesthetic. Its core designs feature distressed denim, bold graphics, and vibrant tracksuits. The brand represents a fusion of hip-hop culture and rock-and-roll ethos, emphasizing individuality and a high-energy, street-centric lifestyle.

Roger Vivier

Roger Vivier is a French house specializing in footwear and accessories. The brand is defined by an architectural aesthetic and artistic craftsmanship. It represents a subculture of Parisian elegance, emphasizing structural innovation and the signature square buckle as a symbol of refined, high-fashion design.

Rogue Territory

Rogue Territory is a Los Angeles-based brand specializing in raw denim and workwear-inspired apparel. Its aesthetic emphasizes functional construction, clean silhouettes, and Japanese selvedge textiles. The brand represents a modern interpretation of American heritage craftsmanship, catering to the raw denim subculture and utilitarian design enthusiasts.

Rojita

Rojita is a Japanese women's fashion brand specializing in the "girly" aesthetic. The brand emphasizes a romantic and feminine ethos through the use of lace, ruffles, and floral patterns. It represents a transition between youthful street styles and more sophisticated, mature feminine subcultures in urban Japan.

Rokh

Rokh is a London-based fashion house defined by deconstructed tailoring and a raw, utilitarian aesthetic. The brand represents a subculture of intellectual minimalism, emphasizing structural experimentation and artisanal craftsmanship. Its ethos centers on the reconfiguration of classic silhouettes to create complex, multi-layered garments.

Roland Mouret

Roland Mouret is a luxury fashion house defined by architectural precision and a focus on the female silhouette. The brand emphasizes structural draping and body-conscious tailoring. Its ethos centers on the tactile manipulation of fabric directly on the form, representing a sophisticated, minimalist aesthetic.

Rolex

Rolex is a Swiss luxury watchmaker defined by functional elegance and precision engineering. Its aesthetic emphasizes durability and classic design, catering to professional subcultures in diving, aviation, and exploration. The brand represents an ethos of technical reliability and enduring craftsmanship within the horological industry.

Rolla's

Rolla’s is an Australian denim brand rooted in 1970s and 1980s vintage aesthetics. Its core identity centers on classic rock-and-roll subcultures and a relaxed coastal ethos. The brand emphasizes traditional silhouettes, high-waisted fits, and authentic washes to evoke a nostalgic, utilitarian style.

Roller Rabbit

Roller Rabbit is a lifestyle brand defined by vibrant, hand-stamped block prints and a bohemian aesthetic. It represents a leisure-oriented subculture that values artisanal craftsmanship and global travel. The brand’s ethos centers on playful, colorful designs applied to apparel, accessories, and home goods.

Romantic Crown

Romantic Crown is a South Korean streetwear label characterized by a preppy, vintage-inspired aesthetic. The brand integrates classic collegiate elements with contemporary urban silhouettes to represent its core ethos of a romantic lifestyle. Its collections emphasize unisex designs, bold color palettes, and a distinct academic subculture within modern youth fashion.

Romashka

Romashka is a Ukrainian mass-market fashion brand specializing in minimalist and feminine apparel. Its core aesthetic emphasizes clean lines, neutral palettes, and functional silhouettes. The brand represents a contemporary urban subculture focused on accessible, everyday elegance and the democratization of local fashion production.

Rombaut

Rombaut is a Paris-based vegan footwear brand characterized by a brutalist, avant-garde aesthetic. It integrates rave and techno subcultures with a commitment to sustainability. The brand utilizes experimental, plant-based materials to create sculptural silhouettes that challenge traditional luxury footwear conventions through a minimalist yet aggressive design language.

Romwe

Romwe is a Chinese ultra-fast fashion retailer specializing in trend-driven apparel for Gen Z consumers. Its aesthetic encompasses diverse subcultures, including e-girl, kawaii, and street style. The brand operates on a high-volume production model, prioritizing rapid digital distribution and visual variety over traditional seasonal cycles.

Ron Herman

Ron Herman is a Los Angeles-based retailer and brand defined by a relaxed Southern California aesthetic. It emphasizes high-end casual wear, blending surf culture influences with luxury craftsmanship. The brand represents an ethos of effortless style, prioritizing comfort and quality within a curated lifestyle framework.

Ronin Division

Ronin Division is a New York-based streetwear label characterized by a fusion of Japanese anime aesthetics and tactical military design. The brand represents an underground subculture that blends technical garment construction with graphic-heavy narratives. Its ethos emphasizes anonymity and limited-run releases within the urban streetwear landscape.

Roomry.n

Roomry.n is a South Korean fashion label characterized by the Acubi aesthetic. The brand integrates elements of minimalism, subverted basics, and Y2K-inspired silhouettes. Its ethos focuses on neutral color palettes and layered textures, representing a contemporary fusion of street style and avant-garde simplicity.

Roots

Roots is a Canadian apparel brand characterized by an outdoor-inspired, casual aesthetic. It emphasizes comfort and durability through leather goods and fleece-based loungewear. The brand represents a heritage-focused ethos rooted in the Canadian wilderness and a relaxed, cabin-oriented lifestyle.

Rosen

Rosen is an independent fashion label characterized by an avant-garde aesthetic that merges traditional East Asian silhouettes with utilitarian design. The brand represents a subculture of artisanal, slow fashion, emphasizing monochromatic palettes and draped forms. Its ethos centers on functional garments that prioritize craftsmanship over seasonal trends.

Rossignol

Rossignol is a French alpine brand specializing in technical winter sports apparel and equipment. Its aesthetic combines high-performance functionality with traditional mountain elegance. Representing the global skiing subculture, the brand emphasizes a heritage of technical precision and an enduring connection to mountain environments.

Rotate Birger Christensen

Rotate Birger Christensen is a Copenhagen-based label specializing in high-octane partywear. Its aesthetic centers on bold silhouettes, vibrant prints, and eighties-inspired elements like puff sleeves. The brand represents a maximalist subculture within Scandinavian fashion, prioritizing expressive evening attire over traditional minimalist design principles.

Rothy's

Rothy’s is a San Francisco-based brand specializing in footwear and accessories crafted from recycled plastic water bottles. Its aesthetic emphasizes minimalist silhouettes and functional design. The brand represents an eco-conscious subculture focused on sustainable manufacturing, circularity, and the practical utility of machine-washable textiles.

Roughneck

Roughneck is a Dutch streetwear brand synonymous with the gabber and hardcore techno subcultures of the 1990s. Its aesthetic emphasizes functional athletic wear, including tracksuits and bomber jackets. The brand represents an industrial, high-energy ethos rooted in the underground electronic music scenes of the Netherlands.

Rouje

Rouje is a French fashion label defined by a vintage-inspired, feminine aesthetic. It represents the Parisian subculture, emphasizing effortless elegance through floral prints, wrap silhouettes, and classic knitwear. The brand’s ethos focuses on timeless, nostalgic designs that prioritize personal style over fleeting seasonal trends.

Round House

Round House is an American workwear brand specializing in durable utility apparel, most notably denim overalls. Its core aesthetic centers on functional, rugged construction designed for manual labor. The brand represents a heritage-driven subculture focused on traditional craftsmanship and the enduring utility of the American worker.

Route 66

Route 66 is an American apparel brand that utilizes a classic Americana aesthetic. The collection primarily consists of denim garments, basic knitwear, and casual workwear. It represents a mass-market ethos, focusing on the production of standardized, functional clothing intended for a wide demographic of consumers.

Rovitex

Rovitex is a Brazilian textile manufacturer and fashion group specializing in mass-market casual apparel. Its core aesthetic focuses on functional basics and contemporary everyday wear for diverse age groups. The brand represents a verticalized industrial ethos, prioritizing accessibility and large-scale production within the South American garment sector.

Rowing Blazers

Rowing Blazers is an American apparel brand defined by a vibrant, collegiate aesthetic rooted in traditional rowing culture. It emphasizes vintage-inspired menswear, including rugby shirts and tailored blazers. The brand represents a modern interpretation of Ivy League style, blending classic sporting heritage with inclusive, contemporary design elements.

Roxy

Roxy is a global lifestyle brand specializing in apparel for board sports and active outdoor pursuits. Its aesthetic combines feminine design with functional athletic performance. The brand represents the female surf and snow subcultures, emphasizing an ethos of adventure, confidence, and empowerment for women in traditionally male-dominated sports.

Royal Republiq

Royal Republiq is a Danish-founded leather goods brand based in Amsterdam. Its aesthetic centers on Scandinavian minimalism and functionalism. The brand represents a subculture of conscious consumption, emphasizing longevity and craftsmanship. Its ethos is rooted in the 'Aims of Life,' focusing on integrity and purpose.

RS21

RS21 is a Venezuelan sportswear brand specializing in athletic footwear and apparel. Its core aesthetic centers on urban performance and functional design. The brand represents a localized adaptation of global athletic trends, emphasizing accessibility and utility within South American urban environments and regional sporting subcultures.

Ruby

RUBY is a New Zealand-based fashion label characterized by a youthful, feminine aesthetic. The brand emphasizes playful elegance through bold prints and versatile silhouettes. It represents a contemporary subculture of effortless style, focusing on a community-driven ethos that prioritizes wearable yet expressive design for modern women.

Rudsak

Rudsak is a Montreal-based fashion house specializing in premium leather and outerwear. Its aesthetic blends urban rebellion with refined craftsmanship, drawing inspiration from rock-and-roll subcultures. The brand maintains a rebellious ethos, prioritizing structured silhouettes, metallic hardware, and high-quality natural materials in its core designs.

Rujuta Sheth

Rujuta Sheth is a New York-based label emphasizing sustainable craftsmanship and artisanal textiles. The brand integrates traditional Indian hand-weaving and block-printing techniques into contemporary silhouettes. Its aesthetic represents a global fusion subculture committed to ethical production, slow fashion principles, and the preservation of heritage craft.

Rukka

Rukka is a Finnish technical apparel brand specializing in high-performance motorcycle gear and outdoor clothing. Its aesthetic prioritizes functional utility and protective engineering. The brand represents a subculture of motorcycling and extreme weather endurance, emphasizing durability, safety, and technical precision in its design ethos.

Run & Fly

Run & Fly is a British independent brand specializing in retro and alternative apparel. Its aesthetic draws heavily from 1960s and 1970s subcultures, including mod, punk, and indie styles. The brand emphasizes bold prints and vintage silhouettes, catering to individuals within alternative fashion communities.

Ruslan Baginskiy

Ruslan Baginskiy is a Ukrainian luxury headwear brand defined by its artisanal approach to traditional millinery. The aesthetic merges classic silhouettes with contemporary utilitarian details. It represents a revival of headwear culture, emphasizing craftsmanship and the transformation of functional accessories into central fashion statements.

Russell Athletic

Russell Athletic is an American sportswear brand defined by a classic, utilitarian aesthetic. It represents the collegiate athletic subculture through its focus on durable fleece and jersey basics. The brand's ethos centers on functional performance and the democratization of athletic apparel for team sports and casual wear.

Russet

Russet is a Japanese accessories brand specializing in functional handbags and travel gear. Its aesthetic centers on a signature monogram pattern applied to durable jacquard and nylon fabrics. The brand represents a refined, practical approach to daily fashion, emphasizing timeless utility over transient trends within the Japanese urban lifestyle.

Rusty

Rusty is a global surf lifestyle brand rooted in board sports culture. Its aesthetic combines functional performance gear with casual streetwear. The brand represents the independent spirit of the surfing subculture, emphasizing technical innovation in surfboard design and a relaxed, coastal ethos.

RVCA

RVCA is a lifestyle brand rooted in the fusion of art, music, and action sports. Its aesthetic blends utilitarian design with contemporary subcultures, specifically skateboarding and surfing. The brand operates on the ethos of the balance of opposites, integrating diverse creative influences into functional apparel.

Réalisation Par

Réalisation Par is an Australian direct-to-consumer fashion label defined by its vintage-inspired silk garments and feminine silhouettes. The brand emphasizes a curated aesthetic centered on individual pieces rather than seasonal collections. Its ethos reflects a modern interpretation of classic youth subcultures and effortless Parisian-inspired style.

Download on the App StoreGet it on Google Play