Lekondo'sOntology of Fashion Brands

2115 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Resexxy

RESEXXY is a Japanese women’s apparel brand characterized by a "sexy and glamorous" aesthetic. It targets young women through form-fitting silhouettes and sophisticated designs. The brand represents the "Onee-kei" subculture, emphasizing a mature yet provocative style that balances urban elegance with feminine allure.

Fashion History

Established in 2012 by the Japanese conglomerate Mark Styler Co., Ltd., RESEXXY emerged during a shift in Tokyo’s youth fashion landscape. It played a significant role in the transition of the Shibuya 109 "Gyaru" culture toward a more refined, adult-oriented aesthetic. By integrating high-fashion trends with accessible retail models, the brand solidified its position within the competitive "Neo-Gyaru" movement, influencing contemporary Japanese street style through its consistent focus on silhouette-driven garments.

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