Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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adidas

4.7178 reviews

Adidas is a global sportswear brand characterized by its three-stripe motif and functional athletic aesthetic. It represents a fusion of performance technology and street culture. The brand's ethos emphasizes athletic achievement and the integration of sport into daily lifestyle through minimalist and versatile design.

Rating & Reviews

All 178
4.7 out of 5178 reviews
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  • They make very good sneakers

    blaftSep 2026
  • The blue is cute. Found it at Kaitori Okoku, but I might hesitate a bit if it's at retail price.

    satoyaSep 2026
  • love itt

    florchuSep 2026
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History

Founded in 1949 by Adolf Dassler in Germany, Adidas emerged from a split between the Dassler brothers. The brand gained prominence through innovations in football footwear and track equipment. In the 1980s, it transitioned into a cultural icon via associations with hip-hop groups like Run-D.M.C. This shift solidified its role in fashion history, bridging the gap between professional athletic gear and mainstream urban streetwear across several decades.

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