Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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collabPart ofadidasStella McCartney

adidas by Stella McCartney

Adidas by Stella McCartney is a high-performance sportswear line blending technical functionality with high-fashion aesthetics. The brand emphasizes female-centric design and environmental sustainability, utilizing recycled materials and vegan construction. It represents a subculture of conscious consumers seeking professional-grade athletic gear with a luxury design sensibility.

History

Established in 2004, the partnership between the German sportswear company and the British designer marked a significant shift in the industry. It was one of the first instances of a luxury fashion house entering a long-term collaboration with a mass-market athletic brand. The collection debuted for the Spring/Summer 2005 season, introducing high-end tailoring to functional gym, running, and yoga apparel. This collaboration influenced the rise of the athleisure movement and set a precedent for sustainable practices in performance wear.
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