Lekondo'sOntology of Fashion Brands

2113 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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adidas Originals

Adidas Originals is a lifestyle subdivision of the German sportswear company Adidas. It focuses on heritage products and retro-inspired designs. The brand represents a fusion of athletic performance history with street culture and urban fashion. Its ethos centers on authenticity and the preservation of classic silhouettes.

Fashion History

Established in 2001, Adidas Originals utilizes the Trefoil logo, which was the company's primary symbol from 1972 until 1997. The brand reintroduces archival footwear and apparel originally designed for professional sports. It gained significant cultural traction through its association with hip-hop culture in the 1980s and various global youth movements. This division solidified the transition of athletic gear into permanent fixtures of contemporary casual wear and high-fashion collaborations.

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adidas Originals x Wales Bonnercollab
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