Lekondo'sOntology of Fashion Brands

2119 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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adidas Golf

Adidas Golf is a performance-oriented division specializing in technical apparel and footwear for the sport. Its aesthetic integrates modern sportswear innovations with traditional golf silhouettes. The brand represents a subculture focused on athletic performance, utilizing moisture-wicking fabrics and ergonomic designs to support professional and amateur golfers.

Fashion History

The brand's modern trajectory began in 1997 when Adidas acquired TaylorMade, forming a dedicated golf division. This partnership lasted until 2017, when Adidas sold the hardware business while retaining the apparel line. Historically, the brand transitioned golf attire from heavy natural fibers to synthetic, performance-based textiles. It holds significance for integrating professional athletic standards into a historically conservative sport, influencing the adoption of technical fabrics and contemporary silhouettes on global professional tours.

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