Lekondo'sOntology of Fashion Brands

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Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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collabPart ofHysteric GlamourMastermind JAPAN

Hysteric Glamour x Mastermind Japan

The collaboration between Hysteric Glamour and Mastermind Japan merges 1960s pop-culture kitsch with high-end dark streetwear. It represents a fusion of rock-and-roll rebellion and luxury punk aesthetics. The ethos centers on Japanese Ura-Harajuku subculture, utilizing bold graphics and premium craftsmanship.

History

Hysteric Glamour was established in 1984 by Nobuhiko Kitamura, while Masaaki Homma founded Mastermind Japan in 1997. Their collaborative efforts emerged during the peak of the Harajuku streetwear movement. This partnership is significant for bridging the gap between vintage-inspired rock aesthetics and modern luxury streetwear. It solidified the influence of Japanese independent labels on global fashion by prioritizing niche subcultural references over mainstream trends.
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