Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Hysteric Glamour

5.01 reviews

Hysteric Glamour is a Japanese fashion label defined by its fusion of 1960s pop art, punk rock, and mass media imagery. The brand represents a rebellious subculture, utilizing provocative graphics and vintage Americana aesthetics to challenge conventional high-fashion norms through a distinctively gritty, counter-cultural lens.

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  • spookmaneSep 2026
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History

Nobuhiko Kitamura founded Hysteric Glamour in 1984, drawing inspiration from his interest in music and film. The brand became a central pillar of the Ura-Harajuku scene in Tokyo during the 1990s. Its historical significance lies in bridging the gap between street culture and high fashion. By incorporating licensed imagery from the Andy Warhol Foundation and rock bands, the label established a precedent for graphic-heavy, collaborative streetwear that remains influential in global fashion today.

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