Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Comme des Garçons

4.513 reviews

Comme Des Garçons is a Japanese fashion house known for its avant-garde and anti-fashion aesthetic. It emphasizes deconstruction, asymmetry, and monochromatic palettes. The brand represents a subculture of intellectualism and non-conformity, challenging traditional notions of beauty and garment construction through conceptual design.

Rating & Reviews

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  • It's cute, but everyone's wearing it. Like, everyone.

    satoyaSep 2026
  • Flawless high brand

    ri70122Sep 2026
  • fabiiSep 2026
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History

Rei Kawakubo founded Comme Des Garçons in Tokyo in 1969 and established the company in 1973. The brand gained international recognition after its 1981 Paris debut, where its distressed and oversized garments challenged Western couture standards. This aesthetic influenced the development of deconstructivism in fashion. The brand remains privately owned and operates multiple sub-labels and the retail concept Dover Street Market, maintaining a significant influence on contemporary design and retail structures.

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