Ungrid
Ungrid is a Japanese fashion brand centered on a 'New Class Casual' aesthetic. It emphasizes a relaxed, vintage-inspired style that blends bohemian elements with everyday comfort. The brand represents a shift toward natural, effortless self-expression within contemporary Japanese street fashion subcultures.
Lịch sử thời trang
Founded in 2011 under the Mark Styler corporate umbrella, Ungrid gained prominence through the creative direction of Reika Yoshida. It played a pivotal role in transitioning Japanese youth fashion from the highly stylized Gyaru aesthetic toward a more understated, mature casual look. The brand's historical significance lies in its influence on the 'Otona' casual movement, which prioritized high-quality fabrics and relaxed silhouettes over the fast-fashion trends prevalent in the Shibuya fashion scene during that era.
