The Kooples
The Kooples is a French contemporary fashion brand characterized by a rock-and-roll aesthetic and androgynous silhouettes. It utilizes a shared wardrobe concept between genders, blending sharp tailoring with vintage-inspired elements. The brand represents a Parisian neo-dandy subculture rooted in indie music and formal elegance.
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Founded in 2008 by brothers Alexandre, Laurent, and Raphaël Elicha, the brand emerged from a family background in French garment manufacturing. It gained cultural visibility through advertising campaigns featuring real-life couples, which reinforced its design philosophy. The Kooples influenced the contemporary fashion sector during the late 2000s by merging traditional tailoring with streetwear elements. In 2019, the Swiss holding company MF Brands Group acquired the label, marking a transition in its corporate ownership.
