Pendleton
Pendleton is an American heritage brand known for woolen textiles and distinctive Native American-inspired patterns. Its aesthetic centers on rugged outdoor apparel and high-quality craftsmanship. The brand represents a Pacific Northwest ethos, appealing to outdoor enthusiasts, surf subcultures, and proponents of traditional Americana style.
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Founded in 1863 by Thomas Kay, the company established its first mill in Pendleton, Oregon, in 1909. It gained significance through its trade with Indigenous tribes, producing blankets with traditional geometric motifs. In the mid-20th century, the brand’s wool shirts became a staple of California surf culture, famously worn by the Beach Boys. Pendleton remains a family-owned business, representing a continuous history of domestic textile production and regional industrial heritage.
