brand
Figs
Figs is a medical apparel brand specializing in tailored, technical scrubs. Its aesthetic emphasizes athletic silhouettes and functional design for healthcare professionals. The brand represents a shift toward performance-driven workwear, prioritizing comfort and utility within a traditionally utilitarian and uniform-based subculture.
Історія
Heather Hasson and Trina Spear founded Figs in 2013 after identifying a lack of functional options in the medical uniform industry. The company introduced an e-commerce model to a sector previously dominated by brick-and-mortar medical supply stores. Its cultural significance lies in the professionalization of medical attire through modern textile technology. In 2021, Figs became the first female-founded company to go public on the New York Stock Exchange with a direct-to-consumer model.
