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brand
Aera
Aera is a luxury footwear brand specializing in vegan, artisanal shoes. Its aesthetic focuses on minimalist silhouettes and traditional craftsmanship. The brand represents a subculture of conscious luxury, prioritizing environmental responsibility and ethical production through the use of synthetic materials and carbon-neutral manufacturing processes.
Історія
Founded in 2020 by Tina Bhojwani, Jean-Michel Cazabat, and Alvertos Revach, Aera was established to address the environmental impact of the leather industry. It was among the first luxury footwear labels to receive B Corp certification. The brand is noted for incorporating scientific impact measurement into its production cycle, contributing to the development of sustainable practices within the high-fashion footwear sector.
