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brand
Jet Rag
Jet Rag is a Los Angeles-based vintage clothing institution representing the thrift and second-hand subculture. Its core aesthetic focuses on eclectic, era-spanning garments ranging from the 1940s to the 1990s. The brand emphasizes accessibility and the curation of diverse historical styles for a broad audience.
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Established in the 1980s, Jet Rag became a fixture of the Southern California vintage scene. It gained cultural recognition for its weekly Sunday parking lot sales, where garments are sold at a flat, minimal price point. This practice influenced the local DIY fashion movement and provided a resource for Hollywood costume designers. The store remains a historical landmark in the evolution of sustainable fashion and the mainstreaming of vintage retail.
