brand
Hades Studio
Hades Studio is a British fashion label specializing in handcrafted knitwear. The brand's aesthetic combines traditional textile techniques with punk and gothic influences. Its ethos centers on slow fashion and durability, producing garments that frequently reference historical countercultures, classical literature, and independent music movements.
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Cassie Holland established the brand in London in 2016. It achieved cultural significance through collections that integrated lyrics from influential indie bands into high-quality wool garments. By utilizing traditional mills in Scotland and England, the studio maintains a role in preserving regional manufacturing heritage. This approach positions the brand as a contributor to the contemporary movement of ethically produced, culturally referential independent British design.
