Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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sundae school

Sundae School is a craft cannabis brand and smokewear label that blends Korean heritage with contemporary streetwear. Its aesthetic incorporates traditional motifs and functional designs tailored for cannabis consumption. The brand represents a subculture of creative professionals who integrate cannabis into their lifestyle and cultural identity.

History

Founded in 2017 by Dae Lim and Jennifer Do, Sundae School emerged from the New York fashion scene to address the intersection of Asian-American identity and cannabis culture. The brand gained recognition for its smokewear category, utilizing high-quality textiles and cultural storytelling. It occupies a specific place in fashion history by challenging stereotypes surrounding cannabis use within the AAPI community while contributing to the globalization of Korean design elements in modern apparel.
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