Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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raspberrypie

Raspberrypie is a Chinese independent fashion label specializing in hyper-feminine, vintage-inspired apparel. The brand's aesthetic centers on the coquette and balletcore subcultures, utilizing lace, ribbons, and soft silhouettes. Its ethos emphasizes a romanticized, doll-like representation of femininity through intricate detailing and delicate textiles.

History

Founded in 2017, Raspberrypie emerged from the burgeoning independent designer scene in China. The brand gained international prominence through social media platforms, becoming a central figure in the global coquette fashion movement. It represents a shift in contemporary fashion where niche, internet-driven aesthetics transition into established commercial entities. The label's historical significance lies in its role in popularizing the C-fashion aesthetic, characterized by high-detail craftsmanship and a distinctively romanticized visual language.
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