brand
polette
Polette is an eyewear brand specializing in prescription glasses and sunglasses. Its aesthetic encompasses minimalist frames and avant-garde designs. The brand represents a subculture of accessible fashion, emphasizing transparency and the democratization of the optical industry through a direct-to-consumer production and distribution model.
History
Founded in 2011 by Pierre Wizman and Pauline Cousseau, Polette established a supply chain that bypassed traditional intermediaries to reduce consumer costs. The company introduced connected showrooms where customers sample frames physically before completing purchases online. This model contributed to the development of omnichannel retailing within the optical sector, offering an alternative to the vertically integrated structures of established global eyewear conglomerates.
