Zoo York
Zoo York is an American lifestyle brand rooted in New York City's underground culture. Its aesthetic draws from skateboarding, hip-hop, and graffiti subcultures. The brand represents a gritty, urban ethos, emphasizing the raw energy and creative spirit of the East Coast street scene through functional apparel and hardware.
Fashion History
Founded in 1993 by Rodney Smith, Eli Morgan Gesner, and Adam Schatz, Zoo York emerged as the first major East Coast skateboarding brand. It derived its name from a 1970s graffiti crew known as the Soul Artists of Zoo York. The brand played a pivotal role in documenting New York City's unique intersection of skate and hip-hop cultures. Its commercial success helped transition niche skate aesthetics into the broader global streetwear market during the late 1990s.
