Lekondo'sOntology of Fashion Brands

2113 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Zerezes

Zerezes is a Brazilian eyewear brand emphasizing minimalist design and material transparency. It represents a contemporary slow-fashion subculture focused on ethical production. The brand’s aesthetic prioritizes clean lines and functional forms, utilizing sustainable materials like reclaimed wood and recycled acetate to define its visual identity.

Fashion History

Founded in 2012 by design students in Rio de Janeiro, Zerezes emerged from an academic project exploring the use of leftover construction wood. The brand gained significance within the Brazilian design scene for its commitment to local manufacturing and supply chain visibility. It represents a shift in the regional fashion industry toward sustainable practices, moving away from mass-produced accessories to prioritize artisanal quality and environmental accountability.

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