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brand
XD Design
XD Design is a Dutch brand specializing in functional urban carry. Its aesthetic emphasizes minimalism and security, integrating hidden zippers and cut-proof materials. The brand represents a subculture of digital nomads and urban commuters who prioritize utility and safety within a modern, tech-oriented lifestyle.
History
The brand originated from the Dutch design house Xindao and gained international prominence in 2016 through a successful Kickstarter campaign for the Bobby backpack. This product addressed rising concerns regarding pickpocketing in metropolitan areas. XD Design contributed to fashion history by popularizing the anti-theft category in everyday luggage. Its success demonstrated the viability of crowdfunding for technical accessories, influencing how functional gear is developed and distributed to a global audience.
