Lekondo'sOntology of Fashion Brands

2115 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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With Jean

With Jean is an Australian fashion label characterized by a feminine, vintage-inspired aesthetic. The brand focuses on versatile pieces designed to complement denim. Its ethos emphasizes effortless styling through corsetry, floral patterns, and ruched silhouettes, catering to a contemporary youth subculture focused on social media-driven trends.

Fashion History

Founded in 2017 by Sami Lorking-Tanner and Evangeline Titilas in Brisbane, Australia, With Jean emerged as a prominent figure in the direct-to-consumer digital fashion landscape. The brand gained cultural significance through its early adoption of influencer marketing on Instagram. It is recognized for popularizing specific silhouettes, such as the Andy dress, which influenced mid-market fashion trends. The label represents a shift toward independent, online-first brands that bypass traditional retail structures.

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