Westside
Westside is an Indian retail brand specializing in contemporary apparel and lifestyle products. Its aesthetic blends modern Western silhouettes with traditional Indian motifs. The brand represents a shift toward organized retail in India, catering to a diverse urban demographic through private labels and minimalist design principles.
Fashion History
Established in 1998, Westside originated when the Tata Group’s Trent Limited acquired the Indian operations of the British retailer Littlewoods. It played a pivotal role in the modernization of the Indian fashion landscape by introducing a department store model focused exclusively on in-house brands. This strategy allowed for greater control over supply chains and design consistency. The brand remains a significant entity in the evolution of India's organized retail sector and consumer culture.
