Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Weekday

4.38 reviews

Weekday is a Swedish denim and fashion brand rooted in youth culture and street style. Its aesthetic emphasizes minimalist silhouettes, oversized fits, and a progressive, gender-neutral approach to design. The brand represents a creative subculture focused on self-expression, sustainability, and contemporary urban aesthetics.

Rating & Reviews

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  • annem000nSep 2026

  • rojirouyoSep 2026

  • tomer.sSep 2026
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History

Founded in 2002 by Örjan Andersson and Adam Friberg, Weekday originated as a small store in Stockholm called Weekend, which initially opened only on Saturdays and Sundays. The brand gained prominence for its in-house denim label, Cheap Monday. In 2008, the H&M Group acquired the company. Weekday has since influenced European retail by merging high-fashion concepts with accessible streetwear, maintaining a significant presence in the development of modern Scandinavian minimalist fashion.
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