Lekondo'sOntology of Fashion Brands

2115 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Weatherproof

Weatherproof is an American outerwear brand specializing in functional, classic garments designed for protection against elements. Its aesthetic emphasizes traditional silhouettes and rugged utility. The brand represents a pragmatic ethos focused on durability and utility within the mainstream outdoor apparel market.

Fashion History

Founded in 1948, Weatherproof Garment Company became a subsidiary of David Peyser Sportswear. The brand gained significant cultural visibility in 2010 when it used an unauthorized image of President Barack Obama wearing one of its jackets in a Times Square billboard. Historically, the company has focused on the production of microfiber jackets and water-resistant materials, maintaining a consistent presence in department store retail across the United States.

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