Lekondo'sOntology of Fashion Brands

2118 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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linePart ofVivienne Westwood

Vivienne Westwood Red Label

Vivienne Westwood Red Label is a ready-to-wear line characterized by avant-garde tailoring and punk-inspired aesthetics. It incorporates historical references, asymmetrical cuts, and traditional British textiles. The brand represents a rebellious ethos rooted in the 1970s punk subculture and environmental activism.

Fashion History

Launched in 1993, Red Label served as a bridge between the designer’s couture collections and commercial retail. It emerged from Westwood’s transition from underground punk collaborator to established fashion figure. The line played a significant role in mainstreaming subversive design elements like safety pins and tartans. In 2016, the company consolidated its various labels, including Red Label, under a single brand identity to simplify its global operations and focus on sustainability.

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