Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Victoria's Secret

4.52 reviews

Victoria's Secret is an American retailer specializing in lingerie, womenswear, and beauty products. Its aesthetic emphasizes hyper-femininity and glamour, often associated with the 'Angel' persona. The brand represents a subculture of aspirational luxury and mainstream fashion performance through highly produced visual media.

Rating & Reviews

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  • Victoria’s Secret has been part of my wardrobe through different stages of life. Your taste changes, what you buy changes, but somehow you keep coming back. It’s nostalgic without only belonging to the past. Verdict: The brand grows up with you.

    mydearmilaSep 2026

  • kzhSep 2026
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History

Roy Raymond founded Victoria's Secret in 1977 in San Francisco, aiming to create a comfortable environment for men to purchase lingerie. Les Wexner acquired the company in 1982, expanding it into a global retail enterprise. The brand's annual televised fashion show became a significant cultural event, defining beauty standards for decades. It played a central role in transitioning lingerie from functional undergarments to mainstream fashion accessories before facing criticism for lack of diversity.

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