Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Vetements

5.01 reviews

VETEMENTS is a design collective known for its deconstructive approach to luxury fashion. The brand emphasizes oversized silhouettes, utilitarian aesthetics, and ironic reinterpretations of mundane garments. It represents a subculture of anti-fashion, prioritizing raw, streetwear-inspired elements over traditional haute couture standards.

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  • spookmaneSep 2026
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History

Founded in 2014 by Demna Gvasalia and his brother Guram, VETEMENTS emerged as a Paris-based design collective. The brand gained prominence for its unconventional runway presentations and subversion of luxury norms. It played a pivotal role in the rise of high-end streetwear during the mid-2010s. By repurposing corporate logos and everyday uniforms, the label challenged established ideas of exclusivity. This approach influenced a broader industry shift toward irony and deconstruction in contemporary fashion.
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