Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
linePart ofUnited Arrows

United Arrows & Sons

United Arrows & Sons is a Japanese menswear label that integrates traditional bespoke tailoring with contemporary street culture. The brand emphasizes a fusion of classic sartorial craftsmanship and urban aesthetics. It represents a subculture where formal elegance intersects with the influences of hip-hop and skate style.

History

Established as a specialized concept store within the United Arrows retail group, the brand gained international recognition under the creative direction of Motofumi Kogi. It played a pivotal role in the global popularization of the sartorial streetwear movement during the 2010s. By collaborating with diverse artists and heritage manufacturers, the label documented the evolution of Tokyo’s fashion scene. Its history reflects the broader shift toward hybrid dressing styles in modern menswear.
Download on the App StoreGet it on Google Play