brand
Turn Black
5.01 reviews
Turn Black is an Indian fashion label defined by an exclusively monochromatic aesthetic. The brand utilizes natural textiles to create minimalist, structural silhouettes. Its ethos centers on reclaiming the color black, challenging traditional South Asian cultural associations of the hue with mourning or inauspiciousness through a lens of modern inclusivity.
Rating & Reviews
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Reliable, simple, elegant. I will buy from them again and again and again!
tismariaceciliaSep 2026
History
Founded in 2018 by Nutan Dayal, Robin Chhabra, and Amit Singh Chauhan, the New Delhi-based label emerged to address a gap in the Indian market for high-quality, all-black attire. Historically, black was often excluded from Indian festive wear due to cultural superstitions. Turn Black contributed to a shift in contemporary Indian fashion history by normalizing the color for all occasions, emphasizing slow fashion principles and gender-neutral design elements within its collections.
