Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Tultex

Tultex is a heritage apparel brand specializing in basic fleece and jersey garments. Its core aesthetic focuses on functional, minimalist athletic wear. The brand represents a utilitarian ethos, serving as a foundational canvas for the screen-printing subculture and the casual streetwear market.

History

Founded in 1928 as the Sale Knitting Company in Martinsville, Virginia, the company rebranded as Tultex in 1970. It operated as a large-scale manufacturer of sweatshirts and t-shirts, providing the base garments for the licensed sports and music merchandise industries. Despite a 1999 bankruptcy filing following shifts in global trade, the brand persists as a supplier of blank apparel, representing a long-standing fixture in the American textile and wholesale garment history.
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