brand
Trapstar
Trapstar is a London-based streetwear brand characterized by bold graphic designs and gothic typography. It represents a fusion of urban subcultures, specifically drawing from the UK grime and drill music scenes. The brand emphasizes an underground ethos centered on exclusivity and street-level authenticity.
History
Founded in 2005 by Mikey, Lee, and Will Trapstar, the label began as a custom t-shirt venture in West London. It gained prominence through its 'It's a Secret' distribution strategy and early adoption by influential figures in the music industry. Trapstar transitioned from a local brand to a global presence through a partnership with Puma. Its history reflects the integration of British street culture into the international luxury and sportswear sectors.
