Lekondo'sOntology of Fashion Brands

2114 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Tous

TOUS is a Spanish jewelry and accessories brand characterized by its playful and accessible aesthetic. Its core ethos centers on tenderness and joy, represented by the iconic bear motif. The brand caters to a broad demographic seeking contemporary designs that blend traditional craftsmanship with whimsical, modern elements.

Fashion History

Founded in 1920 as a watch repair shop in Manresa, Spain, TOUS evolved into a global jewelry house under the leadership of Salvador Tous and Rosa Oriol. In 1985, Oriol designed the signature bear logo, which became a central element of the brand's identity. This shift marked a significant moment in Spanish fashion history, popularizing the concept of lifestyle jewelry. The company remains family-owned and has expanded into handbags, fragrances, and watches.

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