Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Torrid

4.01 reviews

Torrid is an American retail chain specializing in plus-size apparel and accessories for women. The brand emphasizes a contemporary aesthetic, offering trendy casual wear, professional attire, and intimate clothing. It represents a subculture of size inclusivity, focusing on providing fashionable options for women sizes 10 to 30.

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  • plutomuttSep 2026
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History

Torrid was established in 2001 as a subsidiary of Hot Topic, opening its first location in Brea, California. It emerged to address a gap in the market for youth-oriented plus-size fashion. Historically, the brand transitioned from an alternative, edgy style to a broader contemporary focus. Its significance lies in its role as a dedicated plus-size retailer that helped normalize trendy fashion for larger bodies, eventually becoming a publicly traded company in 2021.
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