brand
Toogood
Toogood is a London-based design studio characterized by a sculptural, utilitarian aesthetic. The brand emphasizes craftsmanship and materiality, drawing inspiration from traditional workwear and manual trades. Its gender-neutral garments represent a minimalist subculture focused on functional longevity and artistic integrity over seasonal trends.
History
Sisters Faye and Erica Toogood founded the brand in 2013, combining Faye’s background in fine art and furniture design with Erica’s expertise in bespoke tailoring. The label gained recognition for its Manifesto collection, which categorized garments by occupation. This approach challenged conventional fashion cycles by prioritizing permanent silhouettes. Toogood occupies a unique space in fashion history by integrating industrial design principles with garment construction, influencing the contemporary movement toward artisanal, genderless apparel.
