Lekondo'sOntology of Fashion Brands

2113 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Thorogood

Thorogood is an American heritage brand specializing in utilitarian work footwear. Its aesthetic centers on rugged durability and functional design, epitomized by the classic moc-toe boot. The brand represents a blue-collar ethos, emphasizing craftsmanship and reliability within the traditional American labor subculture and modern workwear fashion.

Fashion History

Founded in 1892 by Albert Weinbrenner in Milwaukee, Wisconsin, Thorogood began as a manufacturer of specialized boots for the trades. The brand gained significance for introducing job-specific footwear, such as the Hike 'n Camp boot in 1964, which became a standard for the Boy Scouts of America. Historically, Thorogood has maintained a role in American industrial history, transitioning from essential safety equipment to a staple in the global heritage fashion movement.

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