brand
Thirty/Thirty
Thirty Thirty was a British streetwear brand that merged high-end tailoring with urban aesthetics. It represented the drum and bass subculture of the late 1990s. The ethos focused on technical construction and futuristic designs, reflecting the industrial and rhythmic complexity of the jungle music scene.
History
Founded in 1998 by musician and artist Goldie, Thirty Thirty emerged during the peak of the UK’s electronic music influence on global fashion. The brand integrated elements of underground club culture into luxury streetwear. It utilized premium materials and complex silhouettes, impacting the development of British urban wear before the label ceased operations in the early 2000s.
