Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Teterot Salon

Teterot Salon is a South Korean fashion label specializing in modern hanbok. The brand adapts traditional Korean silhouettes, such as the jeogori and chima, into contemporary daily wear. Its aesthetic emphasizes the integration of historical garment structures with modern textiles, representing a subculture focused on cultural heritage preservation.

History

Established in the Ikseon-dong district of Seoul, Teterot Salon played a significant role in the mid-2010s resurgence of traditional Korean attire. The brand contributed to the popularization of daily hanbok, a movement that transitioned ceremonial clothing into functional street fashion. Its presence in the historic Ikseon-dong neighborhood helped catalyze the area's transformation into a cultural hub. The label remains a key example of the modern hanbok trend within South Korean fashion history.
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